Vice President of Marketing / MEDHOST
Vice President / Payer Services at Emdeon
Vice President / Healthcare Management Systems, Inc.
Kermit S. Randa
Sr. Vice President Sales & Marketing / Surgical Information Systems
Managing Director / IDS
NIH has provided us great service over the years and filled in the gaps on special projects when we needed them. It’s more than simple demand generation fulfillment, but more focused on truly understanding a prospect’s needs so we can have a more qualified conversation with them. They also understand database management and the need for quality reporting and lead output.
I know I can give a new project or task to our NIH Research team and I don’t have to worry about it… it just gets done.
In a time where we were in great need to expand our sales funnel we needed help. At a separate company the management team hired Cindy/NIH years ago and it was clear we could use her services at this time. The results were immediate; so much so we extended our contract with NIH. As the VP of sales at a fast growing software company; NIH was like having additional sales people on my small staff. Thank you Cindy.
We engaged Robin and the NIHR team with the goal of increasing our funnel and improving the quality of our leads. While interviewing organizations, I inquired about what made each them unique. In Robin’s case, without hesitation, she replied that “my people” are the key factor to their success. As our company engages NIHR for another extension of our work together, it is evident that the NIHR “people” are in fact, the essential component to an effective campaign. It has been a pleasure to work with Robin and her team. Their acumen of the healthcare space is apparent and thus far we have experienced excellent outcomes as a result.
Professional medical inside sales organization. Great group to work with. Excellent communication during project setup and ongoing.
Robin sets a high bar. She is intelligent and on top of that enormously personable. I have unreserved respect for her and the company she has built, notably due to her high standards and the capable marketing professionals she employs. She and her team are dedicated, focused, and provide a level of service that is rare.
I have worked with NIH from the past year on a demand creation program for a complex healthcare solution. The team has been committed, responsive and realistic about what they are uncovering in the market as well as dedicated to driving new opportunities. Throughout the process, Cindy has provided leadership and guidance to manage both the client and team relationship.
Robin and her lead generation team at NIH have consistently exceeded my expectations. When we first hired her company to conduct our lead generation efforts we hoped for a 5 – 6X annual return on investment (ROI). However, within the first fiscal year her team was able to generate a 10X ROI. In addition, her team has always demonstrated professionalism, expertise, and flexibility to our changing campaign needs. On a personal level I have always appreciated their integrity and candor. While they are technically a vendor, they are very much considered part of our team.
Cindy and the NIH team have been such an effective partner for our client listening and lead generation efforts throughout the years. I appreciate Cindy’s wealth of knowledge and the deep healthcare experience across her team members. Each engagement is tailored to our needs, success measures and budget. I am continually impressed by her attention to detail, account management rigor and the consistent, high quality work and deliverables provided to us through each engagement. Cindy has been an excellent counselor and partner to us. I look forward to our next project and I highly recommend engaging Cindy and the NIH team.
I initially worked with Robin and NIH at SIS. The team performed outbound calls to our client base and prospect base for lead generation, scheduling meetings, and client satisfaction measurement. I was so impressed with the effectiveness of the work they did that I hired them again when I went to T-System. I wouldn’t hesitate to recommend their work. Robin and her team are always professional and deliver above expectations.
NIH Research provided outstanding services for our organization, achieving a consistent response rate every month in the administration of patient satisfaction surveys. Cindy was very responsive to specific requests we made during the time we were doing business together, and her team was very much ‘in tune’ with our organizational objectives. We are very appreciative of the high-level services provided by Cindy and the staff at NIH Research.
Robin has been a pleasure to work with. She has a very in-depth knowledge of the healthcare industry. She understands her client’s needs and offers innovative solutions to meet those needs. I look forward to working with Robin and her team at NIHR in the future.
Robin is a well informed marketer who knows the healthcare space very well. She is high energy, very experienced and knows how to reach potential clients. I would recommend her and NIH to any potential customer.
I hired Robin and NIH research while at Picis to identify potential customers for the company’s electronic documentation systems for the hospital emergency department, OR and ICU. Robin and her associates were extremely detail-oriented and very flexible when the objectives changed. I was extremely pleased with the results as we were able to provide additional leads for our sales department. Anyone hiring NIH Research will find everyone there very personable, communicative, reliable and competent. This is one company that understands a marketing ROI.
Cindy and her team at NIH are true professionals. They understand the challenges of growing a business and utilize their expertise to develop unique marketing campaigns that deliver qualified prospects. I would highly recommend Cindy and look forward to working with her again in future projects.
Robin has been a pleasure to work with – smart, responsive, reliable and delivers on her promises. Knows her stuff when it comes to lead generation in healthcare.
Cindy is the consummate professional, always willing to discuss your needs as a prospective client and offer consultative advice/solutions to assist in solving your business needs.
Cindy is a highly trusted and very experienced marketing resource from lead generation to contacting the C-level. She can help with customer satisfaction or competitive analysis. I would highly recommend her to my colleagues.
Cindy’s firm, NIH Research and Consulting LLC, continues to deliver extraordinary results on a timely basis at a market competitive price. Her staff is knowledgeable of the Healthcare Market and remains committed to the agreed upon targets/goal for a given research project.
Robin is a professional in every sense of the word. In addition to high level strategic business planning capabilities, she is also a subject matter expert. Her years of progressive roles is clearly evident in her work ethic and deliverables. She is clearly a thought-leader.
NIHR is a top notch lead generation firm who I have used repeatedly over more than 15 years. They have deep knowledge and understanding of all aspects of the healthcare space including providers, payers, pharma and EMR/Diagnostic vendors. They are the most productive and successful firm I have used and consistently deliver more than I expected. The anaytics they provide are comprehensive and provide valuable insight on market trends and directions.
Having worked as both client and later vendor to Robin Day it is my distinct pleasure to endorse her many business skills and competencies. She has, in ALL our dealings been sharp, quick witted, fair and capable. Sharp: Robin understands business situations and cultures. She picks up on information and circumstances quickly and thusly can change direction on projects with speed and agility. Quick Witted: Robin can solve problems and is nonplused by their existence. She has business savvy that, when well applied, can help fix things… quickly. Fair: Robin has always been fair and prudent in our business dealings. She is bright, so contract negotiations go smoothly. She possesses a broad range of business knowledge in many industries upon which she can draw. Capable: Robin is one of the most capable business people that I know. She is charming and warm, but at the same time she is the person to go to when handling important business matters. She is dependable beyond measure and understands the notion of being responsible for outcomes.
Cindy and her team have worked for HMS on numerous projects and have been very good to work with. They are very effective at lead generation and have been an essential element in our overall growth strategy.
Robin and her team were responsive, hard-working, and produced excellent results during several telemarketing campaigns. Their knowledge of the healthcare space was a huge benefit in speaking with prospects and the potential clients they delivered were well qualified.
Cindy and NIH have been an integral part of my marketing programs in most of the start-ups and turnaround situations that I have been hired to fix. I have utilized her services to determine market size and opportunity, as well as a means to establish a quick base of opportunity for my sales team to pursue. I have also utilized her service to support weak territories to give a new hire a quick way to realize and understand territory potential. Cindy will always be part of my bag of tricks in fixing problems or launching new businesses.
We are extremely pleased with the positive results that we have received from NIH Research. The detailed comments exceeded our expectations and provided important insight. Not only are we getting quality leads that we wouldn’t have been able to get otherwise, they are collecting valuable market intelligence that will help us define our product road map for the future.
When it comes to increasing the sales pipeline and doing market segmentation, NIH Research is always who I go to first.
What I am particularly impressed with is their knowledge of the market and how quickly the NIHR team is effective in lead generation with minimum direction from me. NIH gets their call team on board quickly, learning about the product and what, whom to call and gets results. The sales call notes are very detailed. They handle everything that an in-house marketing and sales team would do.
Understanding our clients’ perspective and their needs is critical to the success of our own business. Our partnership with NIH Research has proven to be paramount in providing this insight.
Thanks to NIH Research, we were able to identify target accounts quickly and capitalize on those companies ready to make an immediate purchase decision.
In the 3 years we have been engaged with NIH Research, they have been continually updating, refining and augmenting our internal database of prospects. NIH Research has been instrumental in infusing 3.6 million dollars into our sales pipeline and have become an integral part of our sales and marketing strategy.
NIH Research helped us close about $1.5 million in sales as a direct result of their efforts.