Terri Riha is a seasoned executive in Business Development, Institutional Sales, Marketing, Public Relations, B2B Networking and Strategic Branding and Forecasting. She has consistently lead in the Healthcare and Technology verticals for the past 20 plus years and has held SVP and C-Suite positions in Healthcare, B2B Strategic Marketing, Media and Strategic Networking. Terri possesses a comprehensive knowledge of how to enhance the client’s experience while generating revenue for the company and cultivating lifelong relationships. A strong B2B strategy practitioner, Terri is an advocate for enterprises who want to leverage their national footprint and/or expand on an international scale. She has consulted on large projects and developed effective marketing campaigns and B2B partnering strategies. As a seasoned executive who has brought multiple companies into fruition, Terri has experience in researching and interviewing all levels of healthcare providers, business experts, practitioners, competitors and even supply-chain professionals for the benefit of enterprise and strategic growth. Terri is endorsed by Meridan MPS for National IPA platform as a certified MMPS Business Advisor serving over 5000 physicians in the Southwest. Terri was voted into membership with the admired organization, Women at the Top, and moved through the ranks of its leadership, ultimately serving as the organization’s president. Terri was born in Cleveland, Ohio but has been a Phoenician almost her entire life. She is a proud mother to her daughter and son-in-law, Ashley & Blake, and son, Chase.