Terri Riha is a seasoned executive in Business Development, Institutional Sales, Marketing, Public Relations, B2B Networking and Strategic Branding and Forecasting. She has consistently lead in the Healthcare and Technology verticals for the past 20 plus years and has held SVP and C-Suite positions in Healthcare, B2B Strategic Marketing, Media and Strategic Networking. Terri has developed a comprehensive knowledge of how to enhance the client’s experience while generating revenue for the company and cultivating lifelong relationships. A sought-after public speaker and solid B2B strategy practitioner, Terri is an advocate for enterprises who want to leverage their national footprint and/or expand on an international scale. She has consulted on large projects which have led to effective marketing campaigns and B2B partnering strategies. Identifying opportunity and risk, then ultimately projecting and managing the classical marketing cycle of introduction, growth, maturity and decline, is a process she has mastered and now teaches to business entrepreneurs. Terri’s excellent relationships within the Healthcare and Technology Vertical, Media, Elected and Public officials, sector analysts, and more have been effective in protecting and enhancing her client’s brands and reputations. As a seasoned executive who has brought multiple companies into fruition, Terri has experience in researching and interviewing all levels of healthcare providers, business experts, practitioners, competitors and even supply-chain professionals for the benefit of enterprise and strategic growth. She is hands-on with a portfolio of capabilities ranging from training professional teams and staff in customer service techniques to conducting national media events and product launches. Terri’s professional affiliations find her effective in networking, media relations and business partnerships which allow her to connect-the-dots and get things done expeditiously and within budget. She is respected by business decision makers locally, regionally and nationally. Terri is endorsed by Meridan MPS for National IPA platform as a certified MMPS Business Advisor serving over 5000 physicians in the Southwest. Terri was voted into membership with the admired organization, Women at the Top, and moved through the ranks of its leadership, ultimately serving as the organization’s president. Terri was born in Cleveland, Ohio but has been a Phoenician almost her entire life. She is a proud mother to her daughter and son-in-law, Ashley & Blake, and son, Chase.