Coral Springs, Fla. — NIH Research & Consulting (NIHR), LLC is proud to announce its 25th year as the leading provider of exceptional market research and lead generation services to the healthcare technology industry. NIHR, well known for innovative research techniques and outstanding customer service, will commemorate the year with a series of activities to celebrate both their clients and staff.
“We are so humbled by this milestone. We are honored to have maintained ourreputation as a service company through our commitment to customer satisfaction and by consistently providing high level results,” says Cindy Kanstoroom, Founder and Principal Managing Partner, NIH Research and Consulting.
NIHR launched in 1992 when Kanstoroom saw a gap in the healthcare industry for specialized marketing, research, and sales support services.
“We knew the key was to pull away from the call center mentality. We knew that if we retained industry educated staff and provided support and adequate compensation, they would over perform. 25 years later, we know the model works. Our dedication to the healthcare arena allows us to provide industry relevant consultation to our clients. With 95% client retention and an average staff tenure of 10 years, we are very proud of our reputation and the company culture we have created,” says Kanstoroom.
NIHR has a proven track record of consistently providing customers with relevant market research and focused, strategic lead generation services. NIHR’s specific ability to assess their customers’ goals, deliver insightful market research, and consult on best practices specific to the healthcare industry are key differences between NIHR and other research organizations.
“We have a tremendous amount of respect for this industry. It has been an experienceof a lifetime having a front row seat to the evolution of cutting edge healthcare technology. We have participated in every wave of industry advancement since 1992.Our colleagues know they can dial our direct numbers from 20 years ago, we personally answer and deliver the level of service that they’ve come to expect. We know them, and they know us. We are proud that most of our new business is based on referrals and recommendations, and our reputation speaks volumes,” says Robin Day, Principal Managing Partner, NIH Research and Consulting.
Kanstoroom has over 30 years of experience in the highly specialized Health Information Systems industry, and excels with a unique combination of market research and lead generation skills. Kanstoroom offers unique insights, strategic tactical solutions, and critical observations to help clients maximize market research and lead generation campaigns. Kanstoroom holds a Bachelor’s degree from the University of Florida in Mass Communications with an emphasis on Advertising and Marketing.
With 25 years in private, public and government healthcare experience, Day serves a pivotal role in marketing, company management and operations, opportunity identification, client relations, internal and external objectives assessment and workflow optimization. Day’s range of experience includes contract law, client case projectmanagement, comprehensive program development, marketing communications and strategies. Day holds a Masters degree in Health Law from Nova Southeastern University Law School, as well as a Bachelor’s degree from the University of Florida in the field of Healthcare Communications.
About NIH Research & Consulting (NIHR)
Founded in 1992, NIH Research & Consulting (NIHR) provides professional consulting,specialized market research and lead generation to the healthcare and healthcare information systems industries. NIHR’s educated industry experts develop and implement high-level marketing and sales support services. NIHR excels in delivering informative research and quality leads to clients, and has a proven track record of providing essential market insights to the highly technical healthcare industry.